Brain-Based Coaching For Real Results.
COMING SUMMER 2026
Athletes Executives High Performers
Performance Coaching Worldwide - to Optimize Your Mind!
Walk away with the results you’ve been looking for.
Sheri Johnson, RSW, CCHt, LCSW
What is Brain-Based Coaching?
Instead of spending years in heady, analytical talk therapy, or being told to just “change your mindset” from a life coach, connect with a coach who specializes in optimizing the minds of high performance athletes. As you are highly motivated to succeed in your field, I am highly motivated to get you results.
Brain-based coaching means I use approaches that are designed to get you quicker, more lasting results, in a less invasive way. Multiple modalities are available to coaches now, that work with your inner, subconscious mind - this means if you need to process a difficult event or process shame or low-self concept, it will be a lot easier than you thought.
Brain-based coaching can include Rapid Resolution Therapy, Somatic techniques, Hypnotherapy methods and multi-level communication. Learn what Sheri Johnson offers below.
Executive Coaching & Performance Coaching
You are probably here because something at work has been holding you back from your full potential. Perhaps something happened that you haven’t let go of. Or you’re finding yourself stuck and not moving forward in the way that you expect of yourself. You know that not taking action will have detrimental effects on your future.
Our executive coaching is for adults, teens and children 9+, in a virtual format. This can include CEO’s, executives, entrepreneurs, actors and entertainers.
Begin with a complimentary discovery call to determine fit, an initial meeting to get solid on your goals and jump straight into the work. Intensives can sometimes be beneficial and this will be discussed if it’s recommended for you.
This specialized athlete coaching is designed to sharpen your focus, eliminate fears or worries, clear any blocks from prior events, shift any limiting beliefs & bring clarity to career transitions.
Sound like something you need… like now? If you need to see a shift before your next race, let us know about your timeline when booking and we will do our best to accommodate.
Athlete coaching is available for anyone, from student athletes to professional athletes, to Olympians. We also have a special focus on motorsport, so reach out if that’s you!
Athlete Coaching
Experienced extensive treatment trajectories with other providers? You will be relieved here. An intensive is a longer coaching session that addresses one or two specific issues so you can see results way sooner.
A brain-based intensive targets the root of the problem and can let you see results faster. Instead of waiting a week or more between sessions, you are building on the momentum for double or triple the amount of time.
Start with a free discovery call to discuss the game plan, and determine if you are a candidate for an Intensive.
Intensives
APPROACH
Most athletes and high performing executives don’t need more talk. They need a breakthrough.
You’d already done the work. You’ve analyzed, strategized, and pushed through with discipline most people will never understand. And yet something is still in the way. A pattern that won’t break, a block that shows up under pressure. A ceiling you can feel but can’t seem to move past.
That’s because traditional approaches work from the top down. They rely on the thinking mind to reason its way to change, talking around the issue and hoping that, months or years later, it finally reaches the root.
Brain-based coaching starts where the problem actually lives.
Grounded in neuroscience, my coaching methods work from the bottom up, engaging the deeper, subconscious mind where habits, reactions, and performance blocks are initially wired. Change becomes faster, more automatic, and more lasting, because you’re working at the source instead of circling it.
It’s also a fundamentally different experience. You don’t have to relive your hardest moment to move past it. Instead, these methods are designed to rewire the thoughts, feelings, behaviors, and impulses that hold you back, using approaches at the leading edge of high-performance coaching today.
These tools took decades to reach the mainstream. I’ve built my work around them so the most effective methods for transforming how you perform, and how you work, are available to you now, wherever you are in the world.
Brainspotting
Brainspotting is a brain-based technique that uses your eyeline positioning to pin point the root of your stuckness. This method has been scientifically proven effective and is less invasive than similar methods out there today. This method also requires minimal prep time for clients, and can be used for a wide variety of issues, from a limiting belief, to a specific fear, to a more significant life event that happened to you. To learn more and find out if Brainspotting is right for you, book a free discovery call.
Rapid Resolution Therapy
Rapid Resolution Therapy (RRT) is an experiential style therapy combining several methods into one approach. Using a variety of subtle hypnotherapy techniques, imagery, metaphors and philosophical perspectives, clients are led through a process designed to shift the way the mind processes information, so change is more automatic. Depending on the issue being addressed, there are different protocols available within RRT.
Hypnotherapy
Hypnotherapy has been a treatment method for well over 100 years. Although in modern times, it has been used for entertainment, it still remains one of the most powerful ways to create automatic, and lasting change in terms of unwanted thoughts, feelings and behaviors. RRT, NLP, conversational hypnosis, and Eriksonian Hypnosis are drawn from, to address any issue you can think of. Book a free discovery call to learn if it’s right for you.
Somatic Techniques
Somatic techniques are used under the premise that memories and emotions are stored within the body. The nervous system learns how to respond based on experience throughout childhood and life, creating somatic (ie: physical body) reactions that dysregulate us. Learning how to regulate your nervous system through body awareness is one of the most important skills you can learn, and take with you for the rest of your life.
Meet Sheri.
SHERI JOHNSON, RSW, CCHt, LCSW
You’re here because you’ve been feeling stuck in the thoughts, feelings or behaviors that are not working for you anymore. You don’t just want a friend to talk to about your day - you are ready for real change.
If you are looking for help clearing up the affects of troubling past events, fear, confidence issues, limiting beliefs and overall stuckness - or if you are just needing to get to the next level in your career or sport - I can help. Together we will pin point the root of the issue and clear it up.
If you are a high achieving athlete, entrepreneur or performer, you and I both know you don’t have the time to wait years before you get results.
My training in neuroscience methods, is combined with life experience, and 16 years in the social work and mental health field. In my work as a coach, I aim to address your issue with precision, and support you during critical moments of growth, and your life and career transitions.
My intention is that you walk away from coaching with a breakthrough in areas of prior stuckness. I work to get my clients results, and I am very motivated to do so. However, my clients know me as someone who is easy to talk to and down to earth - therapy can be enjoyable too!
With extensive experience in the field, and years of experience coaching entrepreneurs, leaders and athletes, I am an Adjunct Professor at the University of Calgary, and the Founder of FreeMind Therapy, a multi-national therapy group. I hold a Master of Social Work from the University of Calgary, and a Bachelor of Social Work & Social Services Diploma.
A LITTLE MORE ABOUT ME:
I love sunshine and humidity, especially given my origins in freezing cold Canada. I am also passionate about motorsport, hold a racing license with the CACC, and a track day is my idea of the perfect Sunday. I also enjoy travelling the world, and creative pursuits like film and pottery.
QUALIFICATIONS:
Executive Coaching Certificate, Essential Impact Canada
Licensed Clinical Social Worker (LCSW, Florida)
National Board Certified Fellow of Clinical Hypnotherapy (CCHt, NBCCH)
Certified Rapid Resolution Therapy Specialist, Institute for Rapid Resolution Therapy
Registered Social Worker (RSW, BC Canada)
Registered Social Worker (RSW, Ontario Canada)
Master of Social Work degree, University of Calgary
Bachelor of Social Work degree, University of the Fraser Valley
Social Services Diploma, University of the Fraser Valley
Adjunct Professor, University of Calgary
Founder, FreeMind Therapy Inc. (Canada) & FreeMind Therapy Inc. (USA), national online therapy group in Canada
Founder, FreeMind Performance Coaching, online mental health & coaching clinic, Florida
As published in . . .
Frequently Asked Questions
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Performance Coaching for athletes entrepreneurs and artists worldwide, who are looking to optimize the way their mind is working and perform at your best.
If you are looking for mental health counselling and psychotherapy, reach out to Sheri at FreeMind Therapy.
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Click the Book Now button and schedule yourself online without wait times for a response.
Or, fill out the contact form below to ask a question or request a special appointment time based on your needs (individualized booking times may be available for athletes with a timeline - inquire within).
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No direct billing is available, as Coaching is not typically covered by extended health insurance. If you are attending coaching for your business development, you may be able to write this off but inquire with your accountant to be sure.
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The best way to reach out is by completing a contact form, below.
Otherwise, you may email directly at therapistsheri@gmail.com
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Therapy is a licensed, clinical service focused on diagnosing and treating mental health conditions such as trauma, PTSD, anxiety, and depression. Therapists are only permitted to see clients who are located in the state they are licensed in.
Coaching is not a clinical service and does not involve diagnosis or treatment of clinical mental health presentations. It is focused instead on optimizing performance, building skills, managing pressure and navigating transitions. Coaching is suited to those who are functioning well but want to perform at their best. Coaches are permitted to see clients worldwide.
If you think you need therapy, contact FreeMind Therapy and schedule a consultation with Sheri or another provider there.